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Is money really the root of al...
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Fundraising
Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Mind the gap : understanding the gap between intentions and behaviour in the charity context
Nguyen, Cathy
;
Faulkner, Margaret
;
Yang, Song
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 216-224
Persistent link: https://www.econbiz.de/10013325473
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Hide the light or let it shine? : examining the factors influencing the effect of publicizing donations on donors' happiness
Wang, Xia
;
Tong, Luqiong
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10011428895
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