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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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The closing-the-gap effect : joint evaluation leads donors to help charities farther from their goal
Habib, Rishad; Hardisty, David J.; White, Katherine; … - In: Journal of marketing research 62 (2025) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10015168679
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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When public recognition for charitable giving backfires : the role of independent self-construal
Simpson, Bonnie; White, Katherine; Laran, Juliano - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1257-1273
Persistent link: https://www.econbiz.de/10011844188
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A little piece of me : when mortality reminders lead to giving to others
Dunn, Lea; White, Katherine; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 47 (2020) 3, pp. 431-453
Persistent link: https://www.econbiz.de/10012316027
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From sinners to saints : how redemption stories motivate charitable giving
Levy, Eric; Habib, Rishad; White, Katherine; Aquino, Karl - In: Journal of the Association for Consumer Research : JACR 10 (2025) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10015329651
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Using virtual reality to increase charitable donations
Kristofferson, Kirk; Daniels, Michelle E.; Morales, … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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The price elasticities of charitable contributions : a meta-analysis
Peloza, John; Steel, Piers - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10003230060
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How deviations from performance norms impact charitable donations
Allen, Alexis M.; Eilert, Meike; Peloza, John - In: Journal of marketing research : JMR 55 (2018) 2, pp. 277-290
Persistent link: https://www.econbiz.de/10011845014