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Communicating with love : exposition to the love concept and donations to a humanitarian organization
Guéguen, Nicolas; Jacob, Céline; Charles-Sire, Virginie - In: International review on public and non-profit marketing 10 (2013) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10009761494
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"Even a single package of pastas will help ... " : the effectiveness of the legitimizing paltry contribution technique on altruism
Jacob, Céline; Charles-Sire, Virginie; Guéguen, Nicolas - In: Nonprofit and voluntary sector quarterly 42 (2013) 4, pp. 828-836
Persistent link: https://www.econbiz.de/10009791153
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The effect of the word "loving" on compliance to a fundraising request : evidence from a French field study
Guéguen, Nicolas; Jacob, Céline; Charles-Sire, Virginie - In: International journal of nonprofit & voluntary sector … 16 (2011) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10009671013
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Helping with all your heart : realistic heart stimulus and compliance with an organ donation request
Jacob, Céline; Guéguen, Nicolas - In: Health marketing quarterly 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011383959
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How proof of previous donations influences compliance with a donation request : three field experiments
Jacob, Céline; Guéguen, Nicolas; Boulbry, Gaëlle - In: International review on public and non-profit marketing 15 (2018) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011918390