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Barriers to increasing donor support : evidence on the incidence and nature of brand rejection
Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 1007-1025
Persistent link: https://www.econbiz.de/10011382687
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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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Supporters' perceptions of benefits delivered by different charity activities
Faulkner, Margaret; Romaniuk, Jenni - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012199994
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Mind the gap : understanding the gap between intentions and behaviour in the charity context
Nguyen, Cathy; Faulkner, Margaret; Yang, Song; … - In: Journal of business research : JBR 148 (2022), pp. 216-224
Persistent link: https://www.econbiz.de/10013325473