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Markt und Marketing von funktionellen Lebensmitteln

Menrad, Klaus - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 49 (2000) 8, pp. 295-302

Persistent link: https://www.econbiz.de/10001500620

Innovations at the borderline of food, nutrition and health in Germany : a systems' theory approach

Menrad, Klaus - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 50 (2001) 6, pp. 331-341

Persistent link: https://www.econbiz.de/10001608583

Cross-European and functional food-related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10003882707

Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen

Nguyen, Minh T. T.; Emberger-Klein, Agnes; Menrad, Klaus - In: International journal of consumer studies 46 (2022) 3, pp. 744-762

Persistent link: https://www.econbiz.de/10013176920

Innovations at the Borderline of Food, Nutrition and Health in Germany - A Systems' Theory Approach

Menrad, Klaus - In: Agrarwirtschaft: Zeitschrift für Betriebswirtschaft, … 50 (2001) 6, pp. 331-341

This article deals with the innovation system in Germany at the borderline of food, nutrition and health. After an overview over existing concepts to analyse innovations in system theory, the major factors (technologies, economic competence, institutional infrastructure, development block) are...

Persistent link: https://www.econbiz.de/10015079169