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~subject:"Game theory"
~subject:"Zielgruppe"
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E-Game-Advertising als Ersatz...
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Game theory
Zielgruppe
Werbung
13,651
Advertising
9,584
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3,764
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3,709
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6
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Young consumers : insight and ideas for responsible marketers
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
13
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
9
International game theory review
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the review of marketing communications
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business research : JBR
7
CESifo working papers
6
Dynamic games and applications : DGA
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International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
4
Health marketing quarterly
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Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of food products marketing
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Journal of industrial engineering international
4
Journal of the Operational Research Society
4
Operations research
4
Application of gaming in new media marketing
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ECONIS (ZBW)
861
USB Cologne (EcoSocSci)
9
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1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
4
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
5
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
6
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
Böttner, Sibylle
-
2018
Persistent link: https://www.econbiz.de/10012019734
Saved in:
7
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
8
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
9
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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