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Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh
;
Narasimhan, Om
;
John, George
- In:
Marketing science
28
(
2009
)
5
,
pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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Conspicuous consumption and dynamic pricing
Rao, Raghunath Singh
;
Schaefer, Richard
- In:
Marketing science
32
(
2013
)
5
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pp. 786-804
Persistent link: https://www.econbiz.de/10010199747
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Bonuses versus commissions : a field study
Kishore, Sunil
;
Rao, Raghunath Singh
;
Narasimhan, Om
; …
- In:
Journal of marketing research : JMR
50
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2013
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard
;
Rao, Raghunath Singh
;
Mahajan, Vijay
- In:
Marketing science
37
(
2018
)
6
,
pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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Flirting with the enemy : online competitor referral and entry-deterrence
Zhang, Jianqiang
;
Liu, Zhuping
;
Rao, Raghunath Singh
- In:
Quantitative marketing and economics : QME
16
(
2018
)
2
,
pp. 209-249
Persistent link: https://www.econbiz.de/10011875070
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Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
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7
Signaling quality via demand lockout
Kraft, Andreas
;
Rao, Raghunath Singh
-
2025
Persistent link: https://www.econbiz.de/10015332945
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