//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Game theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Game theory
Werbung
13,645
Advertising
9,581
Werbewirkung
3,764
Advertising effects
3,709
Konsumentenverhalten
3,055
Consumer behaviour
3,049
Online-Marketing
1,836
Internet marketing
1,830
Computerspiel
1,560
Video game
1,451
Theorie
1,415
Theory
1,382
USA
1,007
Deutschland
1,000
United States
854
Marketing
797
Markenführung
769
Brand management
765
Social Web
719
Social web
717
Marketingmanagement
661
Marketing management
642
advertising
627
Germany
547
Spieltheorie
527
Markenimage
481
Preismanagement
471
Brand image
470
Pricing strategy
470
Markenartikel
424
Wettbewerb
420
Internet
356
Zielgruppe
354
Brand
342
Target group
341
Competition
318
Werbewirtschaft
309
Werbepsychologie
304
Experiment
289
more ...
less ...
Online availability
All
Undetermined
250
Free
111
Type of publication
All
Article
382
Book / Working Paper
137
Type of publication (narrower categories)
All
Article in journal
352
Aufsatz in Zeitschrift
352
Graue Literatur
44
Non-commercial literature
44
Arbeitspapier
36
Working Paper
36
Aufsatz im Buch
29
Book section
29
Hochschulschrift
6
Conference paper
5
Konferenzbeitrag
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Sammelwerk
3
Sammlung
3
Thesis
3
more ...
less ...
Language
All
English
517
German
2
Author
All
Zaccour, Georges
13
Karray, Salma
11
Lambertini, Luca
9
Martín Herrán, Guiomar
9
Sigué, Simon Pierre
6
Jørgensen, Steffen
5
Sayedi, Amin
5
Ward, Michael R.
5
Xie, Jinxing
5
Yan, Ruiliang
5
Zhang, Jianxiong
5
Golan, Amos
4
Karp, Larry S.
4
Monahan, George E.
4
Pavenkov, Oleg
4
Pei, Zhi
4
Perloff, Jeffrey M.
4
Rubtcova, Mariia
4
Sethi, Suresh
4
Weverbergh, Marcel
4
Aust, Gerhard
3
Bari, Abdullahel
3
Batabyal, Amitrajeet A.
3
Beladi, Hamid
3
Buratto, Alessandra
3
Buscher, Udo
3
Chen, Ying-Ju
3
Chutani, Anshuman
3
Hamari, Juho
3
Harviainen, J. Tuomas
3
Liu, Dengpan
3
Liu, Guowei
3
Logman, Marc
3
Lu, Fuxiao
3
Mesak, Hani I.
3
Prasad, Ashutosh
3
Prat, Andrea
3
Sobel, Matthew J.
3
Sreejesh, S.
3
Srinivasan, Kannan
3
more ...
less ...
Institution
All
IGI Global
6
Boston College / Department of Economics
1
Published in...
All
European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of production economics
13
Journal of retailing and consumer services
11
International game theory review
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Omega : the international journal of management science
8
International journal of production research
7
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Technological forecasting & social change : an international journal
7
Dynamic games and applications : DGA
6
Neo-simulation and gaming toward active learning
6
IMA journal of management mathematics
5
CESifo working papers
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of industrial engineering international
4
Journal of management information systems : JMIS
4
Journal of the Operational Research Society
4
Economics letters
3
European research studies
3
Information systems research : ISR
3
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of selection and assessment : IJSA
3
Operations research letters
3
Psychology & marketing
3
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
3
Transportation research / E : an international journal
3
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
3
Business & information systems engineering
2
Cowles Foundation discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / University of British Columbia, Department of Economics
2
Discussion papers / CEPR
2
Electronic commerce research and applications
2
more ...
less ...
Source
All
ECONIS (ZBW)
519
Showing
1
-
10
of
519
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
5
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
8
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
10
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->