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Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - In: Marketing science 43 (2024) 4, pp. 697-708

Persistent link: https://www.econbiz.de/10014636275

An economic model of click fraud in publisher networks

Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89

Persistent link: https://www.econbiz.de/10003817298

The market for reviews : strategic behavior of online product reviewers with monetary incentives

Dorner, Verena; Giamattei, Marcus; Greiff, Matthias - In: Schmalenbach business review : sbr 72 (2020) 3, pp. 397-435

Persistent link: https://www.econbiz.de/10012429710

On the internet you can be anyone : an experiment on strategic avatar choice in online marketplaces

Abraham, Diya; Greiner, Ben; Stephanides, Marianne - 2021

be represented by profile pictures or avatars. In a laboratory experiment, we investigate whether the presence of seller …

Persistent link: https://www.econbiz.de/10012507298

Game experience as a moderator in gamified online purchasing settings

Haziri, Fortesa; Shabani, Lulzim; Chovancová, Miloslava - In: International journal of learning and change : IJLC 13 (2021) 4/5, pp. 399-418

Persistent link: https://www.econbiz.de/10012599084

Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity

Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10013282416

Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames

Vashisht, Devika; Pillai, Sreejesh S. - In: The journal of product & brand management 26 (2017) 4, pp. 402-414

Persistent link: https://www.econbiz.de/10011777388

Customer acquisition via display advertising using multi-armed bandit experiments

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522

Persistent link: https://www.econbiz.de/10011744812

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Schwartz, Eric M. - 2016

impressions that can be used in practice. We implemented this policy in a live field experiment delivering over 700 million ad … actual experiment, we performed counterfactual simulations to evaluate a range of alternative model specifications and …

Persistent link: https://www.econbiz.de/10013006913

Screening mechanism when online users have privacy concerns

Jacob, Jagan - In: International journal of revenue management : IJRM 11 (2019) 1/2, pp. 89-125

Persistent link: https://www.econbiz.de/10012252048