Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Game theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impacts of customers’ obse...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Game theory
Consumer behaviour
31
Konsumentenverhalten
30
Beziehungsmarketing
20
Relationship marketing
20
Brand image
15
Markenimage
15
Brand management
13
Markenführung
13
Advertising effects
11
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Werbewirkung
11
Brand
10
Computerspiel
10
Markenartikel
10
Video game
10
Internet marketing
9
Online-Marketing
9
Advertising
7
Werbung
7
Beschwerdemanagement
6
Complaint management
6
Marketing
5
Viral marketing
5
Virales Marketing
5
India
4
Advergames
3
Cognition
3
Digital platform
3
Indien
3
Kognition
3
Online retailing
3
Online-Handel
3
Perception
3
Product Placement
3
Product placement
3
Spieltheorie
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Sreejesh, S.
3
Dwivedi, Yogesh K.
2
Ghosh, Tathagata
2
Vashisht, Devika
1
Published in...
All
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
