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Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy

Küpper, Denise Marie; Klein, Kristina; Völckner, Franziska - In: Human resource management review 31 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012484896

All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design

Bekk, Magdalena; Eppmann, René; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1059-1081

Persistent link: https://www.econbiz.de/10013471033

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]

Eppmann, René; Bekk, Magdalena; Klein, Kristina - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 98-115

Persistent link: https://www.econbiz.de/10011920070

Spielbasiertes Marketing : Marketing weiterdenken mit Spielen und Spieldesign

Klein, Kristina; Eppmann, René - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 487-507). 2020

Persistent link: https://www.econbiz.de/10012302419

WTG (Way to Go)! : how to take gamification research in marketing to the next level

Eppmann, René; Klein, Kristina; Bekk, Magdalena - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 44-52

Persistent link: https://www.econbiz.de/10011939684

Gamification : ein Einblick in aktuelle Forschungsergebnisse

Klein, Kristina; Germroth, Gloria - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 2, pp. 36-42

Persistent link: https://www.econbiz.de/10014295267