Soonsan, Nimit; Thongmun, Sarayute; Phakdee-auksorn, Panuwat - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 2, pp. 253-267
Purpose The purpose of this study is to identify and understand distinct tourist segments in Phuket, focusing on their characteristics, attitudes and perceptions as visitors to a creative gastronomic destination. Design/methodology/approach In this study, cluster analysis is used to identify...
