Andy Wood, John; Johnson, Julie; S. Boles, James; … - In: Journal of Business & Industrial Marketing 29 (2014) 1, pp. 11-23
Purpose – The purpose of this research is an examination of three different types of sales approaches (product-, solution- and provocation-based) on relational outcomes. The type of sales approach influences buyer's assessments about the trustworthiness of the salesperson and the conflict with...