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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Basic marketing : a global-managerial approach
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - 15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Marketing
Etzel, Michael J.; Walker, Bruce J.; Stanton, William J. - 2007 - 14. ed
Persistent link: https://www.econbiz.de/10003082088
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Principles of contemporary marketing
Kurtz, David L. - 2008 - Intern. student ed
Persistent link: https://www.econbiz.de/10013485443