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The evolution and future of pricing capabilities
Liozu, Stephan - In: Journal of revenue and pricing management 15 (2016) 3/4, pp. 306-316
Persistent link: https://www.econbiz.de/10011571816
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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Der Chief Marketing Officer - auf der Suche nach Mehrwert
Müller-Stewens, Benedikt; Müller-Stewens, Günter; … - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 239-255). 2018
Persistent link: https://www.econbiz.de/10011741009
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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Electronic retailing : market dynamics and entrepreneurial opportunities
Weitz, Barton A. - In: Entrepreneurship and economic growth in the American economy, (pp. 209-232). 2000
Persistent link: https://www.econbiz.de/10001617476
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Electronic marketing and marketing communications: the role of technology
O'Connor, John; Galvin, Eamonn; Evans, Martin - In: Marketing communication : new approaches, technologies, …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003247656
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Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett; Ponzoa, José M. - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
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Nexus analysis : Internet of Things and business performance
Mutuku, Morrisson Kaunda; Muathe, Stephen M. A - 2020
Persistent link: https://www.econbiz.de/10012266478
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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations
Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …
Persistent link: https://www.econbiz.de/10012606850