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Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann; Billen, Peter; Seitz, Nadine - In: Marketing und Innovation in disruptiven Zeiten, (pp. 147-167). 2023
Persistent link: https://www.econbiz.de/10013555051
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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Der Chief Marketing Officer - auf der Suche nach Mehrwert
Müller-Stewens, Benedikt; Müller-Stewens, Günter; … - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 239-255). 2018
Persistent link: https://www.econbiz.de/10011741009
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations
Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …
Persistent link: https://www.econbiz.de/10012606850
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Wir kennen den Kunden
Hagmaier, Bastian; Hoffmann, Steffan - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 7, pp. 42-43
Persistent link: https://www.econbiz.de/10012027839
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Corporate Social Responsibility in Energieversorgungsunternehmen : Chancen und Herausforderungen zwischen sozialer Verantwortung, Unternehmenskommunikation und ökonomischer Betrach...
Wallikewitz, Daniela; Schymczyk, David - In: CSR und Produktmanagement : langfristige …, (pp. 209-225). 2015
Persistent link: https://www.econbiz.de/10011290666
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VfL Wolfsburg : Nachhaltigkeit als Markenkern eines Fußballclubs
Briskorn, Nico - In: CSR und Produktmanagement : langfristige …, (pp. 115-130). 2015
Persistent link: https://www.econbiz.de/10011290682
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Frontline employees' innovative service behavior as key to customer loyalty : insights into FLEs' resource gain spiral
Stock-Homburg, Ruth; Jong, Ad de; Zacharias, Nicolas A. - In: The journal of product innovation management : an … 34 (2017) 2, pp. 223-245
Persistent link: https://www.econbiz.de/10011684888
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Customer Engagement durch KMU-Loyalitätsprogramme? : eine Status-Quo-Analyse am Beispiel der Weinwirtschaft
Heimers, Regine; Rüger-Muck, Edith; Theuvsen, Ludwig - In: Kundenintegration & Customer Empowerment, (pp. 67-78). 2017
Persistent link: https://www.econbiz.de/10011706699