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~subject:"Germany"
~type_genre:"Case study"
~type_genre:"Non-commercial literature"
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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
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ECONIS (ZBW)
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1
Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740953
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2
Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740955
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3
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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Der Markt für die automatische Identifikation und Verwiegung von Hausmüllgefäßen : eine explorative Studie von Nachfrage- und Anbieterstrukturen
Backhaus, Klaus
;
Büschken, Joachim
-
1993
Persistent link: https://www.econbiz.de/10000873489
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5
Bidding to win : the dynamics of late bidding in online auctions and auction price
Büschken, Joachim
;
Erlenkämper, Stephan
-
2006
Persistent link: https://www.econbiz.de/10003815313
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