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Germany
Consumer behaviour
74
Konsumentenverhalten
74
Einzelhandel
37
Retail trade
37
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
16
Kundenzufriedenheit
16
New product development
12
Brand management
11
Ladengestaltung
11
Markenführung
11
Store design
11
Produktentwicklung
10
Marketing management
9
Preismanagement
9
Pricing strategy
9
Sales promotion
9
Theorie
9
Theory
9
Verkaufsförderung
9
Dienstleistungsqualität
8
Marketingmanagement
8
Service quality
8
Brand image
7
Markenimage
7
Marketing
7
Brand
6
Deutschland
6
Experiment
6
Firm performance
6
Markenartikel
6
Online retailing
6
Online-Handel
6
Perception
6
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6
United States
6
Unternehmenserfolg
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Article
4
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Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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1
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Language
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English
4
German
2
Author
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Hoyer, Wayne D.
6
Homburg, Christian
3
Wieseke, Jan
2
Götz, Oliver
1
Koschate, Nicole
1
Krafft, Manfred
1
Reinartz, Werner J.
1
Stokburger-Sauer, Nicola E.
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
6
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1
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
3
Consumer advisors revisited : what drives those with market mavenism and opinion leadership tendencies and why?
Stokburger-Sauer, Nicola E.
;
Hoyer, Wayne D.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 100-115
Persistent link: https://www.econbiz.de/10003820112
Saved in:
4
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
5
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
6
International research collaboration : why I love Germany
Hoyer, Wayne D.
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012389096
Saved in:
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