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Mobile marketing influence on football fan behaviour : the case of FC Persepolis

Mohammadkazemi, Reza; Ebrahimi, Bahman P.; Shiri, Mahmood - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 405-427

Persistent link: https://www.econbiz.de/10012523515

Medien-Konvergenz : neue Möglichkeiten der Vermarktung für Fußballbundesligavereine

Kurth, Sascha; Gersch, Martin - 2002

Persistent link: https://www.econbiz.de/10001662101

Regionale und überregionale Sportvermarktung : Sportsponsoring und Kommerzialisierung von Social Media Kanälen

Ohms, Arndt-Philipp; Schneider, Matthias - 2014 - 1. Aufl.

Persistent link: https://www.econbiz.de/10010434194

Brand Loyalty of Fans Towards the the Buriram United Football Club

Puncreobutr, Vichian - 2016

The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the … United Football Fan Club; in order to measure brand loyalty. The sample group of 382 respondents was chosen for the study …. The study found that majority of the respondents, who are fans of Buriram United football club was from Buriram Province …

Persistent link: https://www.econbiz.de/10012993031