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How national cultural values affect pro-environmental consumer behavior

Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646

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A cognitive model to predict domain-specific consumer innovativeness

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Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John

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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations

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How national cultural values affect pro‐environmental consumer behavior

Soyez, Katja - In: International Marketing Review 29 (2012) 6, pp. 623-646

Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value‐based model is proposed and tested in a...

Persistent link: https://www.econbiz.de/10014827567