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The status of gifts in the receiver's life : reason for the transformation of commercial products into special, common or hated objects
Cruz-Cárdenas, Jorge - In: International journal of consumer studies 38 (2014) 2, pp. 139-145
Persistent link: https://www.econbiz.de/10010258202
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The use of disliked gifts from a consumer behavior perspective
Cruz-Cárdenas, Jorge; González, Reyes; Val Núñez, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1635-1637
Persistent link: https://www.econbiz.de/10011298871
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Clothing disposition by gifting : benefits for consumers and new consumption
Cruz-Cárdenas, Jorge; Val Núñez, Maria Teresa del; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4975-4979
Persistent link: https://www.econbiz.de/10011589033