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Historical research, academic politics and editorial activism
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
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History and critical marketing studies
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452
Persistent link: https://www.econbiz.de/10009621250
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Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark - In: Journal of historical research in marketing 6 (2014) 3, pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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Towards a history of critical marketing studies
Tadajewski, Mark - In: Historical research in marketing management, (pp. 160-211). 2018
Persistent link: https://www.econbiz.de/10011926747
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History of marketing thought
Tadajewski, Mark (contributor) - 2008
Persistent link: https://www.econbiz.de/10004890774
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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History of marketing thought ; Volume 1
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643548
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History of marketing thought ; Volume 2
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643555
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History of marketing thought ; Volume 3
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643560