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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter; Sutherland, John - In: The journal of media economics 13 (2000) 4, pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
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Super Bowl: a case study of buzz marketing
Mohr, Iris - In: International journal of sports marketing & sponsorship 9 (2007/08) 1, pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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What accounts for the decline of happiness of children as they grow into their teens : a Hong Kong case study
Ho, Lok-Sang; Ip, Patrick - In: Pacific economic review 23 (2018) 2, pp. 222-243
Persistent link: https://www.econbiz.de/10011969599