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~subject:"Gesundheitsversorgung"
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Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
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2022
Persistent link: https://www.econbiz.de/10012822077
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Subordinated service environments : how branding can create unintentional service exclusion
Anderson, Kelley Cours
;
Popovich, Deidre
;
Frias, …
- In:
The journal of services marketing
38
(
2024
)
8
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10015114688
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