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Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 609-632
Persistent link: https://www.econbiz.de/10011882040
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Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: Journal of promotion management : JPM 24 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the era of COVID-19
Muralidharan, Sidharth; Pookulangara, Sanjukta - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129