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~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
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Journal of global marketing
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"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
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2
How do consumers respond to brand activism campaigns? : exploring the relationship between authenticity, brand value congruence, brand identification, and political ideology
D'Arco, Mario
;
Cammarota, Antonella
;
Marino, Vittoria
; …
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 264-281
Persistent link: https://www.econbiz.de/10015192617
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