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~subject:"Globalisierung"
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Globalisierung
Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Brand image
16
Markenimage
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International marketing
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Welt
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Markenführung
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Globalization
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Kulturelle Identität
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Standortmarketing
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National culture
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Nationalkultur
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Sport event
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Sportveranstaltung
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Big event
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Großveranstaltung
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International market entry
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International market segmentation
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Internationale Marktsegmentierung
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Internationaler Markteintritt
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Marketing
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Papadopoulos, Nicolas
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Cleveland, Mark
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Laroche, Michel
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Martín Martín, Oscar
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Rojas-Méndez, José I.
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International marketing review
3
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Toward a model of the relationship between internationalization and export performance
Papadopoulos, Nicolas
;
Martín Martín, Oscar
- In:
International business review : the official journal of …
19
(
2010
)
4
,
pp. 388-406
Persistent link: https://www.econbiz.de/10003987799
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2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
5
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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