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Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China

Chapa, Sindy; Hernandez, Monica D. - In: Global consumer behavior, (pp. 263-273). 2007

Persistent link: https://www.econbiz.de/10003502547

Signals of global advertising appeals in emerging markets

Oyedele, Adesegun; Minor, Michael; Ghanem, Salma - In: International marketing review 26 (2009) 4/5, pp. 521-541

Persistent link: https://www.econbiz.de/10009523092

Consumer culture plots in television advertising from Nigeria and South Africa

Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107

Persistent link: https://www.econbiz.de/10009536707

A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool In Management Education

Taras, Vas; Caprar, Dan V; Rottig, Daniel; Sarala, Riikka M. - 2017

We evaluate the effectiveness of global virtual student collaboration projects in international management education. Over 6,000 students from nearly 80 universities in 43 countries worked in global virtual teams for 2 months as part of their international management courses. Multisource...

Persistent link: https://www.econbiz.de/10014138950