This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for...

Recent studies view the phenomenon of ‘born global' firms as a contradiction to the stages theory. This paper shows that the internationalization process of ‘born global' firms may be characterized by gradual increased commitment to foreign markets, albeit not necessarily according to the...

This chapter examines the interrelationships between internationalization and product diversification among the world's l35 largest food and beverage enterprises. Based on the argument that food and beverage enterprises enjoy economies of scope when moderately diversifying into new countries and...