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~subject:"Globalisierung"
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Globalisierung
Consumer behaviour
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Global consumer behavior
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Journal of advertising : official publication of the American Academy of Advertising
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Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy
;
Hernandez, Monica D.
- In:
Global consumer behavior
,
(pp. 263-273)
.
2007
Persistent link: https://www.econbiz.de/10003502547
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