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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 1, pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
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Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
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Positive and negative sentiments towards other nations
Riefler, Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 89-109). 2017
Persistent link: https://www.econbiz.de/10011749724
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana L.; Kelley, James B.; Riefler, Petra; Lee, … - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir; Riefler, Petra; Hewett, Kelly - In: Journal of international marketing 30 (2022) 3, pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
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Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir; Hewett, Kelly; Riefler, Petra - In: Journal of international marketing 30 (2022) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728