Purpose – The purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets. Specifically, the paper hypothesizes that the advertising appeals in the advertisements of sub‐Saharan African (SSA) emerging consumer...

Purpose – This paper seeks to provide taxonomy and assessment methodologies for executives of global conglomerates with a selection of variables which can help them evaluate outsourcing decisions. Design/methodology/approach – A range of established theories, which addressed outsourcing...