Global strategic management : an overview -- Analyzing the external environment -- Developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing --...

pt. 1. The global context -- pt. 2. External/internal analysis -- pt. 3. Strategic choice and positioning -- pt. 4. Leveraging competitive advantage -- pt. 5. Implementing the strategic plan -- pt. 6. Integration.