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Internationalization and knowledge-based strategies of European trade show organizers in Asia : the case of Messe Frankfurt
Rinallo, Diego; Golfetto, Francesca - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 67-92). 2015
Persistent link: https://www.econbiz.de/10010532527
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A mixed blessing : market-mediated religious authority in neopaganism
Rinallo, Diego; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 425-442
Persistent link: https://www.econbiz.de/10011623734
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Applying the latest Uppsala model to digital products : an empirical investigation of app internationalization via app updates
Kim, Yongseok; Gretz, Richard T.; Basuroy, Suman - In: International marketing review 42 (2025) 1, pp. 64-82
Persistent link: https://www.econbiz.de/10015202414