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Globalization
Key account management
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2003-2006
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California management review
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Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
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Global customer management programs : how to make them really work
Capon, Noel
;
Senn, Christoph
- In:
California management review
52
(
2009/10
)
2
,
pp. 32-55
Persistent link: https://www.econbiz.de/10003960507
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