Globalization is creating similar environments for younger consumers around the world. With younger individuals being socialized in more similar environments than their parents, the former should have more comparable values than the latter. The goal of the current study was to empirically test...

Purpose – The aim is to gain an increased understanding of the factors motivating managers toward internationalizing their firms. Design/methodology/approach – Attribution theory is employed in this study. Building upon the internationalization literature, an attribution model of...

Purpose – The ultimate purpose of this paper it to encourage international business scholars and managers to pay more attention to global social time when performing research and developing business strategy. Design/methodology/approach – Strategic reference point (SRP) theory is used as a...

Purpose – Given the ongoing globalization debate and lack of agreement about whether consumer cultures are predominantly globalizing, glocalizing, or localizing, the purpose of this paper is to propose a conceptual framework designed to help clarify discussion and facilitate theoretical...

Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different...