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Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
Dye, Chung-Yuan - In: European journal of operational research : EJOR 283 (2020) 2, pp. 576-587
Persistent link: https://www.econbiz.de/10012294861
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A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Dye, Chung-Yuan; Hsieh, Tsu-Pang - In: European journal of operational research : EJOR 315 (2024) 2, pp. 654-667
Persistent link: https://www.econbiz.de/10014565251
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A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill
Hsieh, Tsu-Pang; Dye, Chung-Yuan; Lai, Kuei-Kuei - In: Journal of the Operational Research Society 71 (2020) 6, pp. 948-966
Persistent link: https://www.econbiz.de/10012264490