Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Großbritannien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing in the era of accoun...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Großbritannien
Bank
11
USA
6
Geld und Währung
4
Marketing
4
Markenartikel
3
Mittlerer
3
Osten
3
Advertising
2
Advertising campaigns--Awards--Great Britain.
2
Advertising campaigns--Great Britain--Case studies.
2
Advertising effects
2
Australien
2
Bank international
2
Brand management
2
Consumer behaviour
2
Entwicklungsgebiete
2
Geld und Kapitalmarkt
2
Konsumentenverhalten
2
Kredit
2
Markenführung
2
Markenpolitik
2
Marketing management
2
Marketingmanagement
2
Mittlerer Osten
2
United Kingdom
2
Werbewirkung
2
Werbung
2
Wirtschaftshilfe
2
Zentralbank
2
Öffentliche Schulden
2
Advertising planning
1
Arab countries
1
Arabische Staaten
1
Aufsammlung
1
Betriebsübernahme
1
Brand
1
Brand image
1
Brand name products
1
Branding (Marketing)
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Binet, Les
1
Broadbent, Simon
1
Field, Peter
1
MacIver, Colin
1
Institution
All
Institute of Practitioners in Advertising <London>
2
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
Saved in:
2
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
3
Marketing
MacIver, Colin
-
Institute of Practitioners in Advertising <London>
-
1959
Persistent link: https://www.econbiz.de/10002418844
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
