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~subject:"Großbritannien"
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Großbritannien
Marketing
31
Marketingmanagement
28
Marketing management
27
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24
Konsumentenverhalten
23
Market segmentation
22
United Kingdom
19
Marketing theory
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Dibb, Sally
9
Stern, Philip
4
McCabe, Jim
2
Meadows, Maureen
2
Michaelidou, Nina
2
Simkin, Lyndon
2
Wensley, Robin
2
Ali, Haider
1
Ball, Kirstie
1
Blackburn, Robert A.
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Canhoto, Ana Isabel Domingos
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Dacko, Scott G.
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Daniel, Elizabeth
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Faulkner, Margaret
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Jones, Rosalind
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Lindridge, Andrew
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Neely, Andy D.
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Parry, Sara
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Robinson, Matthew
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Romaniuk, Jenni
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British journal of management : BJM
2
Australasian marketing journal
1
British journal of management
1
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Work, employment & society : a journal of the British Sociological Association
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ECONIS (ZBW)
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1
Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
Saved in:
2
The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
Saved in:
3
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
4
Stochastic modelling and industrial networks : complementary views of organisational buyer behavior
McCabe, Jim
;
Stern, Philip
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 204-214
Persistent link: https://www.econbiz.de/10003851359
Saved in:
5
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
6
The Aim initiative : a rejoinder
Wensley, Robin
;
Neely, Andy D.
- In:
British journal of management : BJM
27
(
2016
)
2
,
pp. 455-457
Persistent link: https://www.econbiz.de/10011576138
Saved in:
7
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
8
Working on the edge : remediation work in the UK travel sector
Ball, Kirstie
;
Canhoto, Ana Isabel Domingos
;
Daniel, …
- In:
Work, employment & society : a journal of the British …
28
(
2014
)
2
,
pp. 305-322
Persistent link: https://www.econbiz.de/10010395566
Saved in:
9
Progress in customer relationship management adoption : a cross-sector study
Meadows, Maureen
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10009577755
Saved in:
10
Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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