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~subject:"Großbritannien"
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Großbritannien
Brand image
17
Spain
15
Brand management
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Markenführung
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Consumer behaviour
12
Markenimage
11
Spanien
8
Bank
7
Corporate culture
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Unternehmenskultur
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Brand equity
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Brand extension
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Brand extensions
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Firmenimage
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Konsumentenverhalten
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Markentransfer
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United Kingdom
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Brand
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Brand architecture
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Employee retention
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Mitarbeiterbindung
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Protectionism
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Protektionismus
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1870-1913
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Advertising
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Brands
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Corporate Social Responsibility
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Corporate brand identity
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Nachhaltige Entwicklung
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Organizational identification
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Personality psychology
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Persönlichkeitspsychologie
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De Chernatony, Leslie
3
Buil, Isabel
2
Martínez, Eva
2
Pina, José M.
2
Bravo, Rafael
1
Dall'Olmo Riley, Francesca
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Lomax, Wendy
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Matute, Jorge
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Journal of business research : JBR
2
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
Pina, José M.
;
Dall'Olmo Riley, Francesca
;
Lomax, Wendy
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1411-1419
Persistent link: https://www.econbiz.de/10009757103
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
3
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
4
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
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