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The impact of time on perceptions of educational value
Ledden, Lesley; Kalafatis, Stavros P. - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10008652340
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The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education : an empirical examination
Ledden, Lesley; Kalafatis, Stavros P.; Mathioudakis, Alex - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1232-1260
Persistent link: https://www.econbiz.de/10009387529
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The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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Congruence between positioning and brand advertising
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
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Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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Segmenting the betting market in England
Hand, Chris; Singh, Jaywant - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10010242922
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New brand extensions : patterns of success and failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of consumer behaviour 21 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012813915