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~subject:"Großbritannien"
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Großbritannien
Marketing management
44
Marketingmanagement
43
Marketing
39
Consumer behaviour
36
Konsumentenverhalten
34
New Zealand
31
Advertising
28
Brand management
26
Neuseeland
26
Markenführung
25
Communication
23
Kommunikation
20
Public relations
19
Werbung
19
Social marketing
15
United Kingdom
15
Social Marketing
13
Corporate reputation
12
Firmenimage
12
Öffentlichkeitsarbeit
12
Advertising effects
11
Arzneimittel
11
Children
11
Marketing communications
11
Pharmaceuticals
11
Relationship marketing
11
Werbewirkung
11
Brand
10
Brand image
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Social Web
10
Social web
10
Beziehungsmarketing
9
Corporate culture
9
Ethics
9
Kinder
9
Markenimage
9
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9
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Eagle, Lynne C.
5
Dahl, Stephan
4
Kitchen, Philip J.
4
Czarnecka, Barbara
2
Brennan, Ross
1
Bulmer, Sandy
1
Doole, Isobel
1
Eagle, Lynne
1
Grimes, Anthony
1
Kanso, Ali M.
1
Kemp, Gillian
1
Kim, Ilchul
1
Morey, Yvette
1
Mourouti, Olga
1
Nelson, Richard Alan
1
Pelsmacker, Patrick de
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Schultz, Don E.
1
Taylor, Charles Raymond
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Journal of advertising research
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of small business and enterprise development
1
The SAGE handbook of marketing ethics
1
Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
9
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1
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
Saved in:
3
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
4
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
5
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
6
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
Saved in:
7
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
8
Profiling the capabilities of SMEs to compete internationally
Grimes, Anthony
;
Doole, Isobel
;
Kitchen, Philip J.
- In:
Journal of small business and enterprise development
14
(
2007
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10003435997
Saved in:
9
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
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