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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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Supporters' perceptions of benefits delivered by different charity activities
Faulkner, Margaret; Romaniuk, Jenni - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012199994
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Mind the gap : understanding the gap between intentions and behaviour in the charity context
Nguyen, Cathy; Faulkner, Margaret; Yang, Song; … - In: Journal of business research : JBR 148 (2022), pp. 216-224
Persistent link: https://www.econbiz.de/10013325473
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433