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Consumer attitudes towards ambush marketing
Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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Multiple stakeholder perspectives on cultural events : Auckland's Pasifika Festival
Büchling, Tina; Milne, Simon; Dickson, Geoff - In: Journal of hospitality marketing & management 20 (2011) 3/4, pp. 311-328
Persistent link: https://www.econbiz.de/10009130553
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Learning and knowledge transfer processes in a mega-events context : the case of the 2011 Rugby World Cup
Werner, Kim; Dickson, Geoff; Hyde, Kenneth F. - In: Tourism management : research, policies, practice 48 (2015), pp. 174-187
Persistent link: https://www.econbiz.de/10010508417
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The impact of a mega-event on inter-organisational relationships and tie strength : perceptions from the 2011 Rugby World Cup
Werner, Kim; Dickson, Geoff; Hyde, Kenneth F. - In: Sport management review 18 (2015) 3, pp. 421-435
Persistent link: https://www.econbiz.de/10011381880