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~subject:"Grounded Theory"
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Grounded Theory
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Åge, Lars-Johan
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The journal of business & industrial marketing
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Management decision : MD
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ECONIS (ZBW)
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Business manoeuvring : a grounded theory of complex selling processes
Åge, Lars-Johan
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2009
Persistent link: https://www.econbiz.de/10003908996
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Business manoeuvring : a model of B2B selling processes
Åge, Lars-Johan
- In:
Management decision : MD
49
(
2011
)
9
,
pp. 1574-1591
Persistent link: https://www.econbiz.de/10009613035
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Conceptualizing for managerial relevance in B2B research : a ground theory approach
Gustavsson, Bengt
;
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 626-632
Persistent link: https://www.econbiz.de/10010422020
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Goal-oriented balancing : happy-happy negotiations beyond win-win situations
Åge, Lars-Johan
;
Eklinder-Frick, Jens
- In:
The journal of business & industrial marketing
32
(
2017
)
4
,
pp. 525-534
Persistent link: https://www.econbiz.de/10011691670
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