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~subject:"Guanxi"
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The measurement of guanxi: Int...
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Guanxi
China
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Consumer behaviour
45
Konsumentenverhalten
42
Social network
20
Soziales Netzwerk
20
Brand management
18
Markenführung
18
Firm performance
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Lieferantenmanagement
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Supplier relationship management
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Unternehmenserfolg
17
Business network
12
Unternehmensnetzwerk
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Cultural identity
11
Marketing
11
Relationship marketing
11
Beziehungsmarketing
10
Brand image
10
Emerging economies
10
Emotion
10
Kulturelle Identität
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Markenimage
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Marketingmanagement
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Schwellenländer
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B-to-B-Marketing
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Business-to-business marketing
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International marketing
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Multinationales Unternehmen
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Transnational corporation
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Confidence
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Customer satisfaction
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Barnes, Bradley R.
5
Berger, Ron
3
Abosag, Ibrahim
2
Herstein, Ram
2
Lee, Liane W. Y.
2
Yen, Dorothy A.
2
Aktas, Emel
1
Bang, Nguyen
1
Gadalla, Eman
1
Geng, Ruoqi
1
Huang, Yu-An
1
Mansouri, S. Afshin
1
Rachamim, Matti
1
Sharma, Piyush
1
Silbiger, Avi
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Silbinger, Avi
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
International marketing review
1
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ECONIS (ZBW)
7
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1
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
Yen, Dorothy A.
;
Abosag, Ibrahim
;
Huang, Yu-An
;
Bang, Nguyen
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 103-114
Persistent link: https://www.econbiz.de/10011775991
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2
The role of Guanxi in green supply chain management in Asia's emerging economies : a conceptual framework
Geng, Ruoqi
;
Mansouri, S. Afshin
;
Aktas, Emel
;
Yen, …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011730067
Saved in:
3
Can guanxi be created in Sino-Western relationships? : an assessment of Western firms trading with China using the GRX scale
Berger, Ron
;
Herstein, Ram
;
Silbinger, Avi
;
Barnes, …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 166-174
Persistent link: https://www.econbiz.de/10011313547
Saved in:
4
Is guanxi universal in China? : some evidence of a paradoxical shift
Berger, Ron
;
Herstein, Ram
;
Silbiger, Avi
;
Barnes, …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 344-355
Persistent link: https://www.econbiz.de/10011855358
Saved in:
5
Rethinking guanxi and performance : understanding the dark side of Sino-U.S. business relationships
Abosag, Ibrahim
;
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
; …
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012595814
Saved in:
6
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
7
Are Christian Arabs' business models different from those of Muslim Arabs?
Berger, Ron
;
Barnes, Bradley R.
;
Lee, Liane W. Y.
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014266949
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