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The impact of display with price reduction on sales volume and profitability of supermarket products
Chevalier, Michel - 1974
Persistent link: https://www.econbiz.de/10001994491
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Increase in sales due to in-store display
Chevalier, Michel - In: Journal of marketing research : JMR 12 (1975) 4, pp. 426-431
Persistent link: https://www.econbiz.de/10001994419