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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of consumer marketing
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When companies do good, are their products good for you? : how corporate social responsibility creates a health halo
Peloza, John
;
Ye, Christine
;
Montford, William J.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011293447
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2
No pain, no gain : how PACE information attenuates consumption
Montford, William J.
;
Peloza, John
;
Goldsmith, Ronald E.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 525-540
Persistent link: https://www.econbiz.de/10011808289
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