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Bui, M̃y
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ECONIS (ZBW)
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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2
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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3
So close yet so far away : the moderating effect of regulatory focus orientation on health behavioral intentions
Bui, M̃y
;
Krishen, Anjala S.
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 522-531
Persistent link: https://www.econbiz.de/10010527122
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4
Digital technology disrupting health : reviewing key components of modern healthcare
Bui, M̃y
;
Namin, Aidin
- In:
Marketing and humanity : discourses in the real world
,
(pp. 148-169)
.
2019
Persistent link: https://www.econbiz.de/10012001373
Saved in:
5
Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y
;
Tangari, Andrea Heintz
;
Haws, Kelly L.
- In:
Journal of business research : JBR
75
(
2017
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
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