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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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The benefits of incorporating utility dependencies in finite mixture probit models
Paetz, Friederike; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 39 (2017) 3, pp. 793-819
Persistent link: https://www.econbiz.de/10011707230
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Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
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Estimating time-varying parameters in brand choice models : a semiparametric approach
Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10011943226
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Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 94 (2024) 1, pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
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Multimodal preference heterogeneity in choice-based conjoint analysis: a simulation study
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of Business Economics 94 (2023) 1, pp. 137-185
The most commonly used variant of conjoint analysis is choice-based conjoint (CBC). Here, hierarchical Bayesian (HB) multinomial logit (MNL) models are widely used for preference estimation at the individual respondent level. A new and very flexible approach to address multimodal and skewed...
Persistent link: https://www.econbiz.de/10015192761
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Multimodal preference heterogeneity in choice-based conjoint analysis: a simulation study
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of Business Economics 94 (2023) 1, pp. 137-185
The most commonly used variant of conjoint analysis is choice-based conjoint (CBC). Here, hierarchical Bayesian (HB) multinomial logit (MNL) models are widely used for preference estimation at the individual respondent level. A new and very flexible approach to address multimodal and skewed...
Persistent link: https://www.econbiz.de/10015404597